Strategy · Creative Direction & Briefs
Production-ready briefs, not mood boards.
For every creator-direction pairing, Haven generates complete creative direction — scripts, hooks, shot lists, on-screen text, CTAs, and brand-safety guardrails — so creators start shooting, not guessing.
Brief components generated per engagement
7
Standard delivery once a brief is accepted
~7 days
Fewer revision rounds vs. unbriefed UGC
60%
Everything creative direction & briefs covers.
Full Scripts
01Word-for-word, voice-matched
Scripts written for the specific creator's voice and the specific direction's objective — not a generic template.
Hooks & Opening Frames
02Engineered first impressions
Multiple hook options per brief, built from what's currently stopping thumbs in your category.
Shot Lists
03Every setup, specified
Shot-by-shot direction including lighting and setting guidance, so footage arrives usable the first time.
On-Screen Text & CTAs
04The conversion layer, written
Text overlays and calls to action matched to the campaign objective and platform format.
Brand-Safety Guardrails
05What not to say, in writing
Claims boundaries, tone constraints, and compliance notes embedded in every brief.
Direction Pairing
06Briefs tied to strategy
Each brief inherits its angle, audience, and objective from the strategy layer — nothing is written in a vacuum.
See creative direction & briefs on your own brand, live.
Book A DemoHow We Work
One content system. Two ways to run it.
Haven's team runs it
Haven generates the briefs and our team reviews, refines, and manages them through creator delivery — you approve the direction, we handle everything after.
Explore Done For YouYour team runs it in the platform
Generate briefs in-platform for any creator-direction pairing, edit them to taste, and send them to matched creators in a click.
Explore Self-ServeQuestions
Straight answers.
Do creators actually follow these briefs?
Yes — because they're built for the creator, not just the brand. Scripts and direction are matched to the creator's existing voice and format, which is why the content stays authentic while staying on-strategy.
Can we edit the briefs before they go out?
Always. Briefs are fully editable, and in Guided mode nothing reaches a creator without your approval.
What if the delivered content misses the brief?
Structured review and feedback workflows are built into delivery — timestamped, frame-level comments in platform — and revision expectations are set in the brief itself.
Get Started
Give creators a brief worth following.
See a real Haven brief — script, shots, hooks, and guardrails — generated for your brand.
Book A Demo