Performance · Performance Analysis
See exactly why your creative performs — and what to do next.
Haven ingests campaign data — CTR, CPA, ROAS, retention — alongside the creative itself, identifies what's driving results, and tells you what to scale, fix, or cut.
Creative-level
Analysis ties metrics to the actual asset, not just the ad set
Closed loop
Every learning feeds the next campaign's strategy
25%
Average CPA improvement across learning cycles
Everything performance analysis covers.
Analytics Dashboard
01
Performance, explained
A dashboard that connects campaign metrics to the creative decisions behind them — hooks, formats, creators, and angles — so 'what happened' always comes with 'why.'
Driver Identification
02
What's actually working
Analysis isolates which creative elements are driving performance across your campaigns.
Scale / Cut Calls
03
Decisions, not just charts
Clear recommendations on what to scale, what to iterate, and what to kill — with the reasoning attached.
Underperformance Flags
04
Catch decay early
Creative fatigue and underperformance flagged as they emerge, not at the end-of-month review.
Strategy Feedback
05
The loop that compounds
Learnings flow back into the strategy layer automatically — every campaign makes the next one smarter.
Full-Funnel Metrics
06
CTR to ROAS
Click-through, acquisition cost, return on spend, and retention analyzed together against each asset.
See performance analysis on your own brand, live.
Book A DemoHow We Work
One content system. Two ways to run it.
Haven's team runs it
Haven's team runs your performance reviews — regular readouts on what's driving results, what's decaying, and what the next round of creative should be.
Explore Done For YouYour team runs it in the platform
Connect your campaign data and use the Performance Hub yourself — creative-level analysis, scale/cut recommendations, and a strategy layer that learns from every result.
Explore Self-ServeQuestions
Straight answers.
What data does Haven need?
Campaign-level performance data — CTR, CPA, ROAS, retention — alongside the creative assets themselves. The pairing is the point: metrics alone can't tell you why something worked.
How is this different from our ad platform's reporting?
Ad platforms report on placements and audiences. Haven analyzes the creative itself — hooks, structure, creator, angle — and connects those elements to performance, then feeds the learnings into your next strategy.
Does it work with content Haven didn't produce?
Yes. The analysis layer works on any creative and campaign data you bring, which is exactly how the Performance tier of the platform is meant to be used.
Get Started
Make every campaign smarter than the last.
Bring last month's numbers — we'll show you what the analysis layer sees in them.
Book A Demo